If you follow the online beauty community you must have heard of the brand Anastasia Beverly Hills. I’ve been seeing photos of great looking brows on Instagram, Reddit, Youtube, etc. and the product behind most of those brows have been from the brand Anastasia Beverly Hills.
A few months ago I thought I’d look further into the brand and I found that the woman behind it is Anastasia Soare, a Romanian immigrant who’s living the American Dream. I watched some youtube videos of her, including her doing a brow tutorial with Oprah, and an interview about her story.
For starters, her skills with brows and for formulating products for brows are extraordinary. Even more extraordinary is her story, her persona and her drive. Anastasia isn’t new to the beauty scene, she’s been working on celebrity clients and has been trying to bring attention to brows in the beauty scene for the last 25 years. I’m fascinated by the fact that she studied Art and Architecture while growing up and she brought in what she learnt from those two fields to the beauty industry. She has a Mathematical view of what makes people’s faces beautiful.
If you haven’t seen it already, do check out the video of Anastasia doing Oprah’s brows:
So far, the only product I own from her line is the Dipbrow Pomade in Dark Brown. I found that it’s a very good match for my brow colour and it makes drawing in extra brows that I don’t naturally have very easy. The most dramatic look that I have done with this product is the brow look from my recent J.Lo inspired video tutorial that I published on youtube. Check out the video from my youtube channel, linked in the sidebar. You can see the before and after for my brows through the screen grabs down below.
You can get a better view by watching the video 🙂
I like my brows to look as natural as possible and my tactic for doing this (although not perfect) has been to only apply product where I don’t have brow hairs but want brow hairs. I try to simulate hair but drawing brush strokes where I don’t have brows. I personally try to make the area I fill in match my natural brows. In this look, I only very lightly put product where I do have brows and that’s because if I apply as much product where I have brows as heavily as I do where I don’t have brows, there will be a visual difference between my natural hairs and my drawn on ones. I avoid that but this does come down to personal taste, of course.
I don’t usually choose to go so dramatic on my brows as that J.Lo tutorial. My go to brow look is what you can see down below. The method of application is very similar. Using a very precise angled brush I very lightly fill in the areas where I don’t have brow hairs and try to get the colour intensity to match the area where I have brows.
Although I’ve seen numerous good reviews and lovely photos of the dipbrow pomade on the internet, I’ve also read some complaints. First off, about the product being difficult to use. This certainly has a steeper learning curve than using a good brow pencil. However, if you use a very fine brush that lets you simulate the thickness of your own brow hairs and use very light brush strokes, it can be easy enough. Moreover, doing your brows using this product certainly takes longer than using a brow mascara, but the result is certainly different.
Another complaint about this product has been that it dries out very quickly. On the back of the box there’s a direction to screw the lid back on after each use for the product not to dry out. I have found that mine has dried up very slightly since I first started using it — even though I’ve been very vigilant about sealing the product shut after each use. It’s nothing that some Inglot Duraline can’t revive but it is something worth mentioning.
The dipbrow pomade is of course not the only product that I plan on trying from the Anastasia Beverly Hills line. Last week I ordered the Brow Wiz brow pencil and the Brow Kit that Anastasia uses on Oprah. They were on sale on Cult Beauty. Yes. I can’t be trusted in a sale.
I hope that you enjoyed this little post, when I receive and try out the other products for long enough you can expect a new brow post from me. 🙂